Society 27
The Society 27 logo by Pavel Pavlov makes use of the fantastic
ambigram effect, which ensures the logo display exactly the same when
viewed in an upside down position. The abstract use of the quotation
marks and number seven cleverly make up the complete 27.
London Symphony Orchestra
The LSO logo uses a single flowing line to create the three initials
of the London Symphony Orchestra. The semi-representational shapes are
recognisable enough to be seen as letters, but also allows the logo on a
whole to be seen as an elegant graphic.
I love NY
The simple yet highly recognisable mark of the I Love New York has
been used to promote tourism in New York for years. Known as a Rebus
logo, it displays a large red heart graphic to symbolise the word love,
while representing the word New York with the two initials N and Y.
Museum of London
The new Museum of London logo first appears to be a collation of
current logo design trends, but with deeper inspection and research the
underlying meaning of the logo is discovered. The organic shapes that
make up the logo represent the history of London, showing its growth
over time expanding geographically.
Metroplex
The Metroplex logo by BrandBerry creates an excellent sense of depth
with the use of three dimensional shapes. The array of cuboid shapes
represent skyscraper buildings which make up the overall metropolis
graphic, linking well to the meaning behind the name.
Cattleyard
Another logo that links well to its name and subject is that of
Cattleyard Promotions. Being a music related business the logo uses
various graphics of instruments but combines them to form the overall
shape of a cow, bringing together these two inspirations into a unique
mark.
CafeClick
The CafeClick logo uses an accepted icon of the internet, the mouse
cursor and brings it together with a mug of coffee by replacing the
steam. This cleverly links these two elements making a brilliant logo
for an internet café.
Logo Motives
The Logo Motives brand that represents designer Jeff Fisher is an
admirable collation of imagery and letterforms. The manipulation of the
letters O and G allow them to fit seamlessly into the overall train
graphic with perfect geometrics all round.
Rehabilitation Hospital Corporation of America
The highly symbolic logo of the Rehabilitation Hospital Corporation
of America logo communicates a complex message with just a simple
design. Using the globally renown cross symbol to represent help and
medical attention and the steps to reflect on the steps taken back to
normal life.
Schizophrenic
Another logo that plays in representational symbols while relating
heavily to the brand name is the Schizonphrenic logo. Being a medical
disorder that often depicts split personalities the logo characterises
this with simple shapes that depict a happy and sad face.
Curious
The word curious often goes hand in hand with questions, this is
smartly represented in the Curious logo by Action Designer. Using the
question mark symbol depicts this while being manipulated to fit into
the logo by replacing the letter C.
Modern Nerd
The Modern Nerd logo makes fine use of negative space to fool the eye
into seeing the overall image of a figure, using just the symbolic
shapes of hair, glasses and tie it links in well to the stereotypical
geek/nerd image.
Time Watch
The Time Watch logo brings in elements from daily life to enhance the
meaning of the logo. The colon is commonly used on digital clocks and
watches, in the logo it is cunningly used to replace the letter I giving
a great looking and representative mark.
Full Time
Taking on a more lateral depiction of the brand is the Full Time
logo, this mark takes a clock as the symbol of time and uses it as a
container of water to represent time being full.
Upside Down
The clever execution of the Upside Down logo maintains legibility by
manipulating select letters to represent the brand name. By using
alternate letters or flipping the orientation of a letter gives an
unusual appearance despite being easily reabable.
Candy
The combination of two images into one is what makes the Candy logo
so great. Using both a stereotypical sweet product and an illustration
of a girl’s head link in well to the nature of the product. Even the
wording blends in to become part of the artwork.
Seven and Six
The geometric layout of the Seven and Six logo creates a groovy
looking mark that also acts as the graphical alternative of the brand
name. Using the numeric figures and the ampersand reinforce the complete
worded variations. The logo was designed by
John Gerlach.
Studio Eight
The flowing lines of the Studio 8 logo create an illusion that allows
both the initial S and number 8 to be visible in the logo graphic.
Splitting the lines at the appropriate places stops the eye from
following the curves in order for each symbol to appear.
Zip
The three letters of the Zip logo are blended together to form an
almost solid shape. The centre graphic which represents the real life
object also holds together the logo by breaking up the block allowing
the letter I to be seen as well as allowing the Z and P to become
legible.
Bison
The Bison logo by Seamus Leonard is an excellent example of how
letters of a word can be distorted to create a completely different
shape to reinforce its meaning while maintaining readability.
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